Tuesday 26 March 2019

Tips To Get More Online Reviews for Your Small Business


E-commerce has emerged as a major force in the business world due to the fact that it provides ease of buying and selling online. However, there has to be some credibility criteria for the products before they are purchased. These criteria can be assessed easily with the help of online reviews.


While online reviews provide customers an ease in making a decision about the purchases, they can be challenging for the marketers. As a business, you would want to have more reviews on your product page but you may be disappointed about the less number of reviews as compared to what bigger brands would have.

In this situation, you will be willing to do anything to increase the number of reviews on your product page. Of course you will need to make sure that your product or service is of higher quality. To get reviews, there are a few things that you can do.

Creating an email campaign
It can be difficult for a small business to encourage people to leave a review. However, you can make it happen by sending email to your customers. For this purpose, you first need to have a plan for setting an email campaign. Since your email subscribers are the fans of your brand, they will more likely leave reviews about your products. You have to make sure that an invitation to subscription remains prominent on the webpages of your website.


Ask your customers in person
Asking your customers doesn’t mean that you start asking every customer, who leaves the door, about leaving a review about your brand and/or product. Instead, you can attach clear messages on the doors and nearby walls to remind your customers about leaving a review. You can display these messages on tabletops, bottom of the receipts, and business cards.


Respond to online reviews
If you want people to leave review about your products, make sure that you assure them about your responsiveness to their concerns. Moreover, you need to appreciate the ones remembering you in good words. Therefore, it is quite important to respond to every review. This way of responding will be helpful for you in a way that your future customers will be convinced about your active communication.


Share the good reviews
You need to share the reviews which say something good about your business using inspiring words. This way, you are spreading a positive message about your brand and products. Research suggests that people look at the other customers before they make a decision about buying something.

Active customer support
As mentioned above, you need to be ready to provide active customer support on the basis of complaints mentioned in the reviews. This way, you will not only be able to turn a bad review into a good one but the response to this review will convince other potential customers to consider buying from you.

Impact of Online Reviews on Your Business


In this digital age, most of the businesses have been digitized. In which scenario, the criteria for the businesses to be called credible have also been changed. One of the criteria to talk about in this regard is the presence of online reviews about any business. The matter of fact is that about 90% of the visitors read online reviews and most of then take those reviews as advice.


Why online reviews matter for your business?
If you have positive reviews about your business, you are going to get attention by your potential customers. This way, the viewers will have a sense of trust which is pretty important to bring them on the product order page. As a matter of fact, if the customers trust the reviews about your business, they are willing to pay 31% extra for the product.


Online reviews are important also because it is an inexpensive way of encouraging your potential customers. The business management will not have to do much in this regard as the major task will be done by the reviews. Reviews through Google, Yelp and Facebook aren’t only going to help you get discovered by many customers but they will also establish your credibility among your potential customers.

Another major benefit of online reviews is that they can help you from SEO perspective. If you have more reviews on your product page, you are going to have fresh content on the page. This way, the ranking of your website will get improved in search results of major search engine.

How to use reviews for your advantage
You may wonder about your ability to control the reviews when it’s the past and potential customers who write the reviews. The matter of fact of fact is that there are the ways to control those reviews. Some of those ways are worth mentioning in this regard.
  • The overall advantage of reviews is that they give your brand the necessary exposure. Therefore, you need to encourage your customers to leave a review about your product and brand at first place. If you product is of high quality, the reviews are going to be positive. The major advantage of positive reviews is that they do not only portray your business in positive sense but you will also be able to get an SEO advantage.
  • When you get reviews on your product page, you get the content which can help you develop more content. You get the keyword ideas to optimize your site further.
  • You can show your positive reviews to the influencers in order to convince them about your brand. The main purpose of this approach is that those influencers will market your product among their own specific domains.
  • The feedback provided by the customers can be quite helpful for you if you want to know about the areas where you need improvement.

 

Online reviews are quite helpful for online businesses from a number of perspectives. However, you have to make sure that you have a strategy to deal with the incoming reviews. You cannot avoid negative reviews at all, and it is something you don’t have to worry about either. A balanced mix of good and bad reviews will prompt your viewers to believe your legitimacy.