E-commerce has emerged as a major force in the business world due to the fact that it provides ease of buying and selling online. However, there has to be some credibility criteria for the products before they are purchased. These criteria can be assessed easily with the help of online reviews.
While online reviews provide customers an ease in making a decision about the purchases, they can be challenging for the marketers. As a business, you would want to have more reviews on your product page but you may be disappointed about the less number of reviews as compared to what bigger brands would have.
In this situation, you will be willing to do anything to increase the number of reviews on your product page. Of course you will need to make sure that your product or service is of higher quality. To get reviews, there are a few things that you can do.
Creating an email campaign
It can be difficult for a small business to encourage people to leave a review. However, you can make it happen by sending email to your customers. For this purpose, you first need to have a plan for setting an email campaign. Since your email subscribers are the fans of your brand, they will more likely leave reviews about your products. You have to make sure that an invitation to subscription remains prominent on the webpages of your website.
Ask your customers in person
Asking your customers doesn’t mean that you start asking every customer, who leaves the door, about leaving a review about your brand and/or product. Instead, you can attach clear messages on the doors and nearby walls to remind your customers about leaving a review. You can display these messages on tabletops, bottom of the receipts, and business cards.
Respond to online reviews
If you want people to leave review about your products, make sure that you assure them about your responsiveness to their concerns. Moreover, you need to appreciate the ones remembering you in good words. Therefore, it is quite important to respond to every review. This way of responding will be helpful for you in a way that your future customers will be convinced about your active communication.
Share the good reviews
You need to share the reviews which say something good about your business using inspiring words. This way, you are spreading a positive message about your brand and products. Research suggests that people look at the other customers before they make a decision about buying something.
Active customer support
As mentioned above, you need to be ready to provide active customer support on the basis of complaints mentioned in the reviews. This way, you will not only be able to turn a bad review into a good one but the response to this review will convince other potential customers to consider buying from you.